Welcoming a New Bundle
With great excitement 1908 Brands announces the acquisition of Bundle Organics. The agreement was signed on July 25th, 2018 in Boulder, CO.
Bundle Organics is led by entrepreneur, TV personality and lifestyle icon Whitney Eve Port, along with entrepreneur John Mascari. Launched in 2014, the company has pioneered the prenatal nutrition category online and on retail shelves in over 2,000 locations including Target, buybuy BABY and select natural channel stores.
In discussing the transaction, Port explained “at Bundle Organics, we’ve been on a mission to help expecting and new moms everywhere be more healthy, active and comfortable – and to better nourish their little ones from the very beginning. With 1908 Brands, we’ve found a partner whose values truly align with what we’ve been building at Bundle. And as we look forward to a number of exciting new product launches and new national retail rolling out in late 2018, we’re so excited about the opportunity to work with the entire 1908 team to really change the game in our category – and expand into new ones!”
1908 Brands first invested in Bundle shortly after the startup brand moved its headquarters to Boulder, CO in 2017 and the two teams have been working closely ever since.
“1908 Brands couldn’t be more excited about this opportunity to merge with Bundle Organics. Bundle Organics offers full-service nutrient dense solutions for women in their fertility, pregnancy and lactation stages of having a baby. Bundle is a perfect brand to meet 1908’s vision, which is to offer healthy solutions and products for the family, especially when someone is starting or expanding that family,” says Steve Savage, CEO of 1908 Brands.
About Bundle Organics:
Bundle Organics is dedicated to the well-being of expecting and nursing moms. Bundle Organics products provide nourishment across a platform of beverages and snacks for women who are trying to conceive, pregnant, and nursing. Bundle products are available at Target, buybuy Baby stores and select grocers, Target.com, Amazon.com, ThriveMarket.com and at Bundle Organics.
Photography by: Julie Soefer