1908 Brands expands Pasta Jay’s sauces to Safeway, Costco


The popular pasta dishes of Italian eatery Pasta Jay’s Inc. can now be replicated at home for Safeway and Costco shoppers.

The Boulder staple of more than 30 years will sell its pasta sauce in 100 Costco Wholesale Corp. (Nasdaq: COST) and Safeways, a subsidiary of Albertsons Cos. Inc. (NYSE: ACI). All four flavors — Classic Marinara, Creamy Tomato, Tomato Basil and Tomato Marsala — are currently on Safeway shelves, said Steve Savage, founder and CEO of 1908 Brands, Inc.

1908 Brands, a Boulder-based parent company with several local companies in its profile, licenses Pasta Jay’s sauce.

A successful Costco roadshow last year led to the bulk grocer agreeing to a Colorado test. 1908 brands will ship out the first delivery this Wednesday to 12 different Costco stores in the state. Only the two top sellers will be available there, Creamy Tomato and Pasta Jay’s owner Jay Elowsky’s favorite, Classic Marinara.