Our team is committed to protecting the planet and that means protecting all of its people. We prioritize equity and inclusion among our teams and we welcome, celebrate and champion all backgrounds in our community.
Commitment to Planet and People
Steve is a thought leader of 30+ years in finding ways to disrupt the status quo and increase awareness around the relationship between environmentalism and natural products. He is a committed conservationist and entrepreneur who is continually searching for new ways to offer effective, innovative and affordable “green” products.
VP of Sales
Steve brings over 35 years of experience in sales management for both large and small CPG organizations. He leverages traditional and non-traditional methodologies to grow premium revenue and enhance the B2B experience for sales customers while driving sales strategy and market development. He thoroughly enjoys working directly with buyers and brokers, and building forcible sales teams.
VP of Marketing and Creative
With 19+ years experience in branding, packaging, marketing, product development and copywriting, Cara is passionate about bringing brands to life. She brings together vision, grit and collaboration to develop kick-ass design campaigns that are engaging, effective and drive growth.
Maija is a Controller and accounting professional who has experience with financial and SEC reporting for large corporations, and working in high growth start-up companies. She is also an outdoor enthusiast and volunteers with a number of non-profit agencies.
Better gets us fired up. And we have the intent, innovation, and audacity to prove it. Our products are tastier, healthier, cleaner, and better for our planet.