Change for the Better with our Family of Brands

We Want To Leave Our Home Better Than We Found It.

We’re a parent company with unreasonably high expectations for the home.

As a champion for better for all, we know it’s a never-ending pursuit. It’s continuous achieving and bar-raising. And rarely accomplished alone.

Better gets us fired up. And we have the intent, innovation, and audacity to prove it. Our products are tastier, healthier, cleaner, and better for our planet. You get it all, without breaking the bank.

So show us your dirtiest, hungriest jobs. We’re up to the task. Together, we can make our home and our world better. One room, one brand at a time.

OUR VALUES

TRUSTED

We provide access to the products you want, that do their job, and are better for our world. How? We’re committed to the highest business and product standards so you get the most honest, transparent products.

YOU DRIVEN

Every business decision, every product we offer, it’s all rooted in our promise to make home the best it can possibly be. Your home, and our home — the world we share. The result is a family of products that are tastier, healthier, and cleaner — for all.

FORWARD THINKING

As your home evolves, so do the jobs that need doing. We are resourceful and nimble, so can respond to industry change in a sustainable way. We grow our family as thoughtfully as you grow yours: by anticipating your needs to ensure you have the best solutions, when you need them.

PASSIONATE

We grow our family of products boldly without being reckless. Our desire to make home better invigorates us — and we have the intent, innovation, and audacity to prove it.

KNOWLEDGEABLE

We’re always striving to better understand your needs and market demands. By investing time in research and development, you can confidently turn to us for the tell-it-like-it-is, expert guidance and products you deserve.

COLLABORATIVE

At 1908, we’re parents, too. And from one parent to another, we know it’s nearly impossible to do it all on our own. So we listen to everyone who has a stake in our business, from our customers to partners to employees. Then we take it one step further: we strive to treat our team and communities like family. Family is always honest, has your best intentions at heart, and is your biggest supporter. This family-first approach helps us provide better products that make a tangible difference in your home and our home.

Better Business

We choose a better kind of business model. Our world-bettering philosophy is part of our DNA. Our ambition to make home better doesn't stop with the product we officer, it extends to the way we do business.

Ambition Runs in the Family

In 1908, William Kent, a relative of our founder, donated 300 acres of Redwood Grove known today as Muir Woods National Monument. An advocate of access for all, he knew if we wanted our home to thrive, we had to protect it. 1908 Brands was founded in this spirit, and apply the same commitment to your home. Read the letters shared between William Kent and Theodore Roosevelt.

1% For the Planet

We were founded on a promise to protect our home ... the world we all share. So we thought, how can we work with other like-minded businesses and people to make and even bigger impact?

That’s when we joined 1% For The Planet – to bring dollars and doers together and inspire world-bettering solutions. Through our partnership, we give 1% of our annual sales to local and national nonprofits on a similar mission to protect, preserve, and conserve our land. We all benefit from nature, so we are all responsible for doing our part to maintain it.

Protecting our world isn’t a 9-5 job, it’s our lifelong passion. By bringing 1908 Brands’ products into your home, you’re helping our home ...one room, one brand at a time. Looking for a world-bettering partner? Fill out our donation request form. Do our missions align? Let’s chat about how we can work together.

B Corp

We want to do everything possible to make better choices more accessible. It’s no small feat, but by cultivating a stand-out team and committing to the highest business standards, we inspire others to rethink their habits and create positive change. We believe using our business to do good is good business. Joining the B Corp® family reinforces our core purpose and values. It’s more than a stamp of approval.

Being a Certified B Corporation challenges us to be the company we want to be, and to think about how we can continually evolve our practices to bring you the best products.

We’re inspired to be a part of a group with similarly high expectations for our home. And we’re humbled to join a movement that uses the power of business to create positive social and environmental change.