We know the products you bring home need to do their job, well. From the food you feed your kids to the detergent that cleans even the worst stains, everything in every room needs to work. Our purpose is to make home even better, the best it can possibly be. Not just your home, but our home — the world we all share.
At 1908 Brands, We're Parents Too
Ambition Runs in the Family
In 1908, William Kent, a relative of our founder, donated 300 acres of Redwood Grove known today as Muir Woods National Monument. An advocate of access for all, he knew if we wanted our home to thrive, we had to protect it. 1908 Brands was founded in this spirit, and apply the same commitment to your home. Read the letters shared between William Kent and Theodore Roosevelt.
Our Family of Brands
Under our roof, there’s always room to grow our eclectic family. We do so thoughtfully, but to change the status quo also takes gusto and a desire to innovate.
We have the expertise and instinct to spot the areas that could be improved in your home and act quickly, whether that means building a brand from scratch or partnering with one that’s going places, fast. We’ve taken cleaning to new places, crafted cooking sauces the whole family loves, and much more.
Home is always evolving, so are the products we need. That means we’re never finished innovating and we'll never settle for something that's just "okay." We’ll always look to see how and where we can anticipate your needs, whether it’s in the pantry or the mud room.
No matter how our family grows, it will always be with the same goal: provide access to tastier, healthier, and cleaner products for all.
We’re a parent company with unreasonably high expectations. As a champion for better for all, we choose a better kind of business model.